Getting Started with PulsePlus Sales
Welcome to the PulsePlus Sales Portal! This section covers the essential materials you need to start selling PulsePlus effectively.
Essential Foundation Materials
📣 Core Messaging Framework
What it is: The foundation of how we talk about PulsePlus
What's inside:
- 3 elevator pitches (30-second, 60-second, 2-minute)
- 8 buyer persona value propositions (CHRO, CFO, CIO, VP L&D, etc.)
- Key differentiators vs. competitors
- Proof points and research backing (Microsoft, IBM, Deloitte)
Use for: Cold calls, networking events, email outreach, initial conversations
🎬 Master Demo Script
What it is: Standard 30-60 minute product demo
What's inside:
- Complete demo flow in 4 acts
- Feature walkthroughs for all 9 core features
- Discovery-to-demo transition
- Customization guidance for different personas
- ROI discussion framework
Use for: Product demos, sales calls, proof-of-concept kickoffs
📊 Sales Deck Outline
What it is: 60+ slide presentation structure
What's inside:
- Executive overview slides
- Problem/solution framework
- Feature deep-dives
- Customer success stories
- ROI and pricing slides
- Competitive positioning
Use for: Executive briefings, formal presentations, large deal committees
🎓 Sales Onboarding (30-60-90)
What it is: Complete training program for new sales reps
What's inside:
- 90-day onboarding plan with weekly breakdown
- 4 certification programs (Product, Discovery, Demo, Closing)
- Shadowing and role-play exercises
- Success metrics and ramp targets
Use for: New hire onboarding, skills development, certification
Your First Week as a PulsePlus Sales Rep
Day 1-2: Learn the Message
- Read Core Messaging Framework
- Memorize the 30-second elevator pitch
- Review buyer personas and value props
Day 3-4: Master the Demo
- Watch recorded demos (if available)
- Review Master Demo Script
- Practice demo flow with a peer
Day 5: Start Prospecting
- Review Cold Email Sequences
- Identify 20 target accounts
- Send first batch of outreach emails
Quick Reference: Who to Target
| Persona | Title | Pain Points | Value Prop |
|---|---|---|---|
| CHRO | Chief Human Resources Officer | Turnover, engagement, culture | Reduce turnover 40%, increase engagement 47% |
| CFO | Chief Financial Officer | Wasted training spend, turnover costs | ROI: 11-23x through reduced turnover and training waste |
| CIO | Chief Information Officer | IT staff burnout, ticket backlog | 35% faster resolution, 50% lower turnover |
| VP L&D | VP Learning & Development | Low training completion | 226% increase in course completions (IBM study) |
| VP Sales | VP Sales | Quota attainment, rep ramp time | 21% quota lift, 50% faster ramp (6mo → 90 days) |
Full details: Core Messaging Framework
Common First Questions
Q: What's our main differentiator vs. competitors? A: We're privacy-first (no surveillance), comprehensive (9 features in one platform), and AI-powered (instant content generation). See Core Messaging.
Q: What's the typical deal size? A: $10-15/user/month for 50-200 users = $6K-36K ARR initial deals. Expand to 3-5x within 18-24 months.
Q: How long is the sales cycle? A: SMB: 30-45 days | Mid-market: 45-90 days | Enterprise: 90-180 days
Q: What industries do we sell to? A: Primary: OCM, Recruiting, IT Service Desk, Agile Development, Sales. Secondary: All industries (horizontal platform).
Q: Who are our main competitors? A: 15Five, Bonusly, Centrical, Lattice, Culture Amp. See Competitive Intelligence.
Next Steps
Once you've mastered the foundation materials, explore:
- Prospecting & Outreach - Fill your pipeline
- Industry Solutions - Tailor your pitch by vertical
- Competitive Intelligence - Win competitive deals
- Sales Techniques - Handle objections and negotiate
Ready to start selling? Jump to Cold Email Sequences to begin prospecting.