Recruiting-Focused Demo Script (30 minutes)
Target Audience: TA Directors, Recruiting Managers, VP HR Duration: 30 minutes Objective: Show how PulsePlus increases recruiter productivity and quota attainment
Pre-Demo Setup
Demo Environment:
- Company: [CUSTOMER NAME] Recruiting Team
- Recruiters: 25 active users
- Positions: 150 open reqs
- Sample data: calls, interviews, placements from past 30 days
Open Tabs:
- Recruiter dashboard (individual view)
- Team leaderboard
- Pipeline activity objectives
- Achievements gallery (recruiting-specific)
- Manager analytics dashboard
- ATS integration demo (Greenhouse/Lever)
Opening (2 min)
Recap Discovery: "Last time we spoke, you mentioned:
- Only [XX]% of recruiters hit monthly targets
- No visibility into daily activity (calls, interviews)
- New recruiters take [X] months to ramp
- Is that still the challenge?"
Agenda: "I'll show you how PulsePlus solves this in 30 minutes:
- Pipeline activity tracking (not just placements)
- Real-time leaderboards that drive competition
- Recruiting achievements that motivate
- Manager dashboard with predictive analytics
- ATS integration (auto-import from Greenhouse/Lever)
- Implementation for your team"
Part 1: Pipeline Activity Dashboard (6 min)
Show Recruiter View:
"This is what a recruiter sees when they log in..."
Daily Objectives:
- ☑️ Make 25 calls (27/25 complete) → +250 XP
- ☑️ Schedule 5 interviews (6/5 complete) → +150 XP
- 🔄 Submit 3 candidates (2/3 in progress) → 0 XP (not yet complete)
- ⬜ Make 1 placement (0/1 pending)
Weekly Objectives:
- Screen 15 candidates (12/15) → 80% complete
- Achieve 90% interview show rate (92% current) → +300 XP
- Generate 3 qualified referrals (1/3) → 33% complete
Monthly Objectives:
- Make 5 placements (3/5) → 60% to quota
- Hit $250k in fees (targets agency recruiting)
- Maintain 85%+ offer acceptance rate
Key Points:
- "Every productive activity earns XP—not just closed placements"
- "Recruiters see real-time progress toward quota"
- "Objectives create daily momentum vs. end-of-month panic"
Show XP & Level:
- Current Level: 18 (Senior Recruiter)
- XP Progress: 8,450 / 10,000 to Level 19
- "1,550 XP away from next level—motivation to keep pushing"
Tie to Pain Point: "This solves the 'invisible activity' problem. Instead of guessing if recruiters are active, you see exactly what they're doing daily."
Part 2: Leaderboards (5 min)
Show Team Leaderboard:
Daily Leaderboard:
- Sarah Chen - 1,250 XP (27 calls, 6 interviews scheduled)
- Mike Rodriguez - 1,100 XP (23 calls, 5 interviews, 1 placement!)
- Jessica Park - 980 XP (25 calls, 4 interviews) ...
- Tom Wilson - 420 XP (12 calls, 1 interview)
Key Features:
- "Updates in real-time as activities happen"
- "Daily reset gives everyone a fresh shot at #1"
- "Sarah knows exactly how many calls she needs to stay on top"
Weekly Leaderboard:
- "Weekly rankings by total XP earned"
- "Top 3 get recognition from management + bonus"
Monthly Leaderboard:
- "Tracks toward quota attainment"
- "Top 5 recruiters win monthly reward (gift card, team lunch, etc.)"
Team vs. Team:
- Show regional leaderboard: "West Coast vs. East Coast"
- Corporate Recruiting vs. Agency Recruiting
- "Creates friendly rivalry that drives performance"
Activity Feed:
- "🎉 Mike just made a placement! +500 XP"
- "🏆 Sarah just reached Level 20!"
- "🔥 Jessica hit her daily call goal for the 10th day in a row!"
Key Message: "Leaderboards create healthy competition and urgency. Recruiters see where they stand and what it takes to climb."
Part 3: Recruiting Achievements (5 min)
Show Achievement Gallery:
Common Achievements:
- ✅ "First Placement" - Made first successful hire
- ✅ "Call Machine" - Made 100 calls in a week
- ✅ "Interview Scheduler" - Booked 20 interviews in a month
Rare Achievements:
- ✅ "Target Achieved" - Hit monthly quota
- 🔒 "Perfect Week" - Hit all daily objectives 5 days straight
- 🔒 "Referral Champion" - Generated 10 qualified referrals
Epic Achievements:
- 🔒 "Retention Master" - 95%+ offer acceptance rate for 3 months
- 🔒 "Fast Hire Specialist" - Average time-to-fill under 30 days
- 🔒 "Quality Champion" - 90%+ candidate pass-through rate
Legendary Achievements:
- 🔒 "Recruiter of the Year" - #1 on annual leaderboard
- 🔒 "Team Builder" - Helped 5 junior recruiters make first placement
Unlock Achievement (Live):
- Show recruiter hitting "Target Achieved" (quota met)
- Celebration animation, confetti
- Badge appears on profile
- Activity feed announcement
- "Public recognition matters—everyone sees the win"
Create Custom Achievement: "You define what matters. If you want to reward quality over volume:
- 'Quality over Quantity' - 5 placements with 100% offer acceptance
- 'Diversity Champion' - 50% diverse candidate pipeline
- Your metrics, your achievements"
Part 4: Manager Analytics Dashboard (5 min)
Switch to Manager View:
"Now let's see what recruiting managers see..."
Team Performance Overview:
- 25 recruiters
- 65% on track to hit quota (vs. 58% last month)
- 150 active requisitions
- Average time-to-fill: 42 days
Individual Recruiter Insights:
Top Performers:
- Sarah Chen: 140% to quota, high engagement (9/10)
- Mike Rodriguez: 125% to quota, high activity
- "Amplify their techniques—what are they doing differently?"
At-Risk Recruiters:
- Tom Wilson: 40% to quota, low engagement (3/10), dropping activity
- "Early warning system—intervene before month-end disaster"
Activity Trends:
- Graph showing calls made per week (trending up)
- Interview schedule rate improving
- Placement velocity increasing
- "Leading indicators predict quota attainment"
Engagement Score:
- Overall team: 7.2/10 (good)
- Individual breakdown shows who's disengaged
- "Engagement predicts performance—low engagement = likely to miss quota"
Intervention Alerts:
- "Tom Wilson hasn't logged in for 3 days"
- "5 recruiters haven't made calls this week"
- "Jessica Park's interview show-rate dropped to 60% (investigate why)"
Export Reports: "Download weekly performance reports for executive team—all metrics in one dashboard"
Key Message: "Instead of waiting until month-end to see who missed quota, you have predictive analytics that show who's at risk NOW."
Part 5: ATS Integration (4 min)
Show Rules Engine:
"The magic is we automate all of this by integrating with your ATS..."
Supported Integrations:
- Greenhouse
- Lever
- Workday Recruiting
- SmartRecruiters
- Jobvite
- CSV import for any ATS
Demo CSV Import:
- Upload sample recruiting activity data
- Show fields: recruiter_email, activity_type, candidate_id, position_id, date
- Map fields to objectives
Show Rules: Rule 1: "IF activity_type = 'call_made' THEN award 10 XP" Rule 2: "IF activity_type = 'interview_scheduled' THEN award 30 XP" Rule 3: "IF activity_type = 'placement' AND deal_value > $50k THEN award 500 XP AND unlock 'Big Deal' achievement"
Process Data:
- Click "Process Import"
- Watch XP awards happen automatically
- See leaderboard update in real-time
- "No manual data entry—fully automated"
API Integration: "For real-time sync, we connect via API:
- Greenhouse pushes placement data hourly
- XP and achievements award automatically
- Recruiters see recognition within minutes of activity"
Part 6: Implementation (3 min)
For [CUSTOMER] Recruiting Team:
"Here's how we'd set this up for your [XX] recruiters..."
Week 1-2: Configuration
- Define objectives (calls, interviews, placements, specific to your metrics)
- Design achievements (what behaviors do you want to reward?)
- Configure ATS integration (Greenhouse/Lever API or CSV)
- Set up rules engine
Week 3-4: Pilot
- Launch with 5-10 recruiters (mix of top and middle performers)
- Monitor engagement and activity
- Gather feedback and refine
Week 5-6: Rollout
- Expand to all recruiters
- Launch team leaderboards and competitions
- Weekly manager reviews
Timeline: Live in 4-6 weeks
Investment:
- Subscription: $[XX]/recruiter/month
- Implementation: $[X],000 (one-time)
- ROI: If we increase quota attainment from [XX]% to [XX]%, that's $[XXX]k in additional revenue"
Closing (2 min)
Recap: "So PulsePlus gives you: ✅ Visibility into daily recruiter activity ✅ Leaderboards that create healthy competition ✅ Achievements that motivate beyond compensation ✅ Manager analytics with predictive insights ✅ Automated integration with your ATS"
Next Steps:
Option 1: POC with 10 Recruiters "60-day pilot with one team. Measure quota attainment improvement, activity increase, engagement."
Option 2: Custom ROI Model "I'll build ROI projection based on your recruiter count, current quota attainment, and average placement value."
Option 3: ATS Integration Deep Dive "Technical session with your Greenhouse/Lever admin to map data flows and integration."
"What makes sense for you?"
Key Stats for Recruiting
- 90% productivity increase (Microsoft research)
- 20-30% quota attainment improvement (gamification studies)
- 40% faster new recruiter ramp time
- 25-35% reduction in recruiter turnover
Objections:
"Recruiters are motivated by money, not games" → "True, but 89% report higher happiness with gamification. It's not instead of comp—it's in addition. Recognition matters."
"We tried gamification before and it didn't work" → "What was the issue? Most failures are from poor implementation—either no integration (manual data entry) or no manager buy-in. We solve both."
Demo Owner: Sales Team Review Cadence: Monthly
