Sales Presentation Deck Outline

Version: 1.0 | Last Updated: Nov 2025

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Master Deck Structure (60+ slides)

Purpose: Modular slide library for customized presentations Format: PowerPoint/Google Slides with editable templates Brand: Purple (#4a3284), Gold (#f7b017), Blue (#2a8ed1)

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Section 1: Opening & Introduction (5 slides)

Slide 1: Title

• Content: PulsePlus logo + "Gamify Your Culture, Fuel Optimism"
• Subtext: [Presentation type] | Prepared for [COMPANY NAME] | [DATE]
• Visual: Clean brand background with subtle animation

Slide 2: Agenda

• Title: Today's Agenda
• Content:
  1. Your Challenges
  2. PulsePlus Solution
  3. How It Works
  4. ROI & Business Impact
  5. Next Steps
• Visual: Icons for each agenda item
• Timing: [X] minutes

Slide 3: About PulsePlus

• Title: Who We Are
• Content:
  • Employee engagement gamification platform
  • Founded [YEAR] | Based in Arlington, VA
  • Serving companies from 100 to 50,000+ employees
  • Privacy-first, AI-powered, research-backed
• Visual: Company logo evolution, office photo
• Stats: [# of customers], [# of industries served]

Slide 4: Your Challenges (Customized)

• Title: What We Heard from [COMPANY NAME]
• Content: 3 key pain points from discovery
  1. [PAIN POINT 1]: [Quantified impact]
  2. [PAIN POINT 2]: [Quantified impact]
  3. [PAIN POINT 3]: [Quantified impact]
• Visual: Icons or graphics representing each pain point

Slide 5: Cost of Inaction

• Title: The True Cost of Low Engagement
• Content:
  • Annual turnover cost: $[XXX,XXX]
  • Lost productivity: $[XXX,XXX]
  • Training inefficiency: $[XX,XXX]
  • Total: $[X.X]M annually
• Visual: Dollar signs, declining graph
• Note: "What if we could reduce this by 40-60%?"

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Section 2: Solution Overview (10 slides)

Slide 6: Solution Introduction

• Title: Introducing PulsePlus
• Content: "Employee engagement gamification powered by behavioral science"
• Key Points:
  • Make work rewarding and intrinsically motivating
  • Drive measurable business outcomes
  • Privacy-first, AI-powered, comprehensive
• Visual: Platform dashboard screenshot

Slide 7: How Gamification Works

• Title: The Science of Gamification
• Content:
  • Behavioral psychology meets game mechanics
  • Immediate feedback loops
  • Intrinsic motivation vs. extrinsic rewards
  • Proven by research (Microsoft, IBM, Deloitte)
• Visual: Diagram of engagement loop

Slide 8: 9 Core Features

• Title: Comprehensive Platform
• Content: Grid of 9 features with icons
  1. XP & Leveling
  2. Achievements & Badges
  3. Quest System
  4. Leaderboards
  5. Team Collaboration
  6. Real-Time Chat
  7. Micro-Learning
  8. AI-Powered Admin
  9. Rules Engine
• Visual: 3x3 grid with feature icons

Slide 9-17: Feature Deep Dives (1 slide per feature)

Template for each feature:

• Title: [Feature Name]
• Tagline: [One-sentence value prop]
• Key Benefits: 3 bullet points
• Visual: Screenshot or mockup
• Stat: Research-backed metric

Example - Slide 9: XP & Leveling

• Title: XP & Leveling System
• Tagline: "Transform daily work into rewarding progression"
• Benefits:
  • Immediate recognition for every contribution
  • Visual progress creates psychological momentum
  • 90% productivity increase (Microsoft research)
• Visual: XP bar animation, level-up notification
• Use Case: "Perfect for sales teams tracking activity"

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Section 3: Industry Solutions (6 slides)

Slide 18: Industry Solutions Overview

• Title: Built for Your Industry
• Content: 5+ industry verticals we serve
  • Organizational Change Management
  • Enterprise Recruiting
  • IT Service Desk
  • Agile Development Teams
  • Sales Organizations
• Visual: Industry icons

Slide 19-23: Industry-Specific Solutions (1 per industry)

Template:

• Title: PulsePlus for [INDUSTRY]
• Pain Points: 3 industry-specific challenges
• Solution: How PulsePlus addresses each
• Results: Industry-specific metrics
• Visual: Industry-relevant imagery

Example - Slide 19: OCM Solution

• Title: Accelerate Change Adoption
• Pain Points:
  • 70% of change initiatives fail
  • Employee resistance
  • Invisible progress
• Solution:
  • Change adoption quests
  • Behavioral achievements
  • Real-time analytics
• Results: 40-60% faster adoption, 226% training completion
• Visual: Change adoption dashboard

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Section 4: Differentiators (5 slides)

Slide 24: Why PulsePlus?

• Title: What Makes Us Different
• Content: 5 key differentiators
  1. Privacy-First
  2. AI-Powered
  3. Research-Backed
  4. Comprehensive
  5. Easy Integration
• Visual: Comparison table or icons

Slide 25: Privacy-First Philosophy

• Title: Built Different: Privacy-First
• Content:
  • No user tracking or cookies
  • No data selling. Ever.
  • Radically transparent
  • You own your data
• Visual: Shield icon, privacy badges
• Quote: "While others track and sell your data, we don't."

Slide 26: AI-Powered Speed

• Title: Launch in Days, Not Months
• Content:
  • Gemini 2.0 AI content generation
  • Auto-generate quests, achievements, lessons
  • Reduce admin overhead by 80%
  • Expert-quality content instantly
• Visual: AI generation animation
• Comparison: "Traditional: 6-8 weeks | PulsePlus: 5 days"

Slide 27: Research-Backed Results

• Title: Proven by Science
• Content:
  • 90% productivity gains (Microsoft)
  • 226% training completion (IBM)
  • 694% exam pass rate improvement (IBM)
  • 89% workplace happiness (Industry research)
• Visual: Research institution logos, bar charts
• Note: "Third-party research, not unverified claims"

Slide 28: Universal Integration

• Title: Works with Your Existing Systems
• Content:
  • Rules Engine processes any data source
  • API integrations: Salesforce, Jira, ServiceNow, ATS, LMS
  • CSV import for any system
  • Real-time recognition from external events
• Visual: Integration diagram with logos

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Section 5: Customer Success (4 slides)

Slide 29: Customer Success Stories

• Title: Companies Like Yours
• Content: Grid of customer logos (when available)
• Industries: Tech, Healthcare, Finance, Government
• Visual: Logo wall

Slide 30-32: Case Studies (3 slides)

Template:

• Title: [Company Name] Success Story
• Industry: [Industry]
• Challenge: [Pain point]
• Solution: [PulsePlus implementation]
• Results: 3 quantified metrics
• Quote: Customer testimonial
• Visual: Before/after charts

Example - Slide 30:

• Company: "[Anonymized] Tech Company"
• Industry: Software Development
• Challenge: Stagnant sprint velocity, low code review participation
• Solution: Gamified story points, code review achievements
• Results:
  • Sprint velocity: +22%
  • Code review time: -40%
  • Developer satisfaction: +35%
• Quote: "Game-changer for our agile culture"

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Section 6: ROI & Pricing (6 slides)

Slide 33: Business Impact Framework

• Title: Measurable Business Outcomes
• Content: 3 impact categories
  1. Productivity: 90% improvement
  2. Retention: 25-40% turnover reduction
  3. Training: 226% completion increase
• Visual: Three-column layout with icons

Slide 34: ROI Calculator (Customized)

• Title: ROI for [COMPANY NAME]
• Content:
  • Inputs: [XXX] employees, [XX]% turnover, $[XX]k avg salary
  • Annual costs without PulsePlus: $[X.X]M
  • Projected savings with PulsePlus: $[XXX]k
  • Net ROI: [XXX]%
• Visual: ROI calculation breakdown
• Chart: 3-year payback visualization

Slide 35: Success Metrics

• Title: KPIs We Track Together
• Content: Table of baseline → target metrics
  • Engagement score: [XX]% → [XX]%
  • Turnover rate: [XX]% → [XX]%
  • Training completion: [XX]% → [XX]%
  • [Custom metric]
• Visual: Progress bars showing targets

Slide 36: Pricing Philosophy

• Title: Transparent, Simple Pricing
• Content:
  • No hidden fees
  • No surprise price increases
  • Public pricing on our website
  • Volume discounts available
• Visual: Pricing transparency badge
• Quote: "You know exactly what you're paying from day one"

Slide 37: Pricing Tiers

• Title: Investment Options
• Content: 3-tier pricing
  • Starter: $10/user/month
  • Professional: $17/user/month
  • Enterprise: $25/user/month
• Table: Feature comparison by tier
• Note: Annual commitment saves 15%

Slide 38: Total Investment (Customized)

• Title: Investment for [COMPANY NAME]
• Content:
  • Recommended Plan: [TIER]
  • Monthly: $[X,XXX]
  • Annual: $[XX,XXX]
  • Implementation (one-time): $[XX,XXX]
  • Total Year 1: $[XXX,XXX]
• Visual: Clean pricing breakdown

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Section 7: Implementation (4 slides)

Slide 39: Implementation Timeline

• Title: Go-Live in [X] Weeks
• Content: Gantt chart or timeline
  • Week 1-2: Planning & Configuration
  • Week 3-4: Pilot Launch
  • Week 5-6: Rollout & Training
  • Week 7-8: Optimization
• Visual: Timeline with milestones
• Go-Live Date: [DATE]

Slide 40: Implementation Phases

• Title: Phased Rollout Approach
• Content:
  • Phase 1: [Department 1] - [XX] users
  • Phase 2: [Department 2] - [XX] users
  • Phase 3: Company-wide - [XXX] users
• Visual: Pyramid or wave diagram
• Benefits: Lower risk, faster learnings

Slide 41: Success Plan

• Title: We're Invested in Your Success
• Content:
  • Dedicated Customer Success Manager
  • Weekly check-ins (first 90 days)
  • Quarterly Business Reviews
  • Priority support included
  • Continuous optimization
• Visual: Customer success journey

Slide 42: Training & Enablement

• Title: We Train Your Team
• Content:
  • Admin training: 2 sessions
  • Manager training: 1 session
  • Employee training: Self-serve + videos
  • Documentation & support portal
• Visual: Training session photos/illustrations

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Section 8: Closing (5 slides)

Slide 43: Security & Compliance

• Title: Enterprise-Grade Security
• Content:
  • SOC 2 Type II
  • GDPR compliant
  • HIPAA-ready
  • SSO/SAML support
  • 99.9% uptime SLA
• Visual: Security badges and certifications

Slide 44: Competitive Comparison

• Title: PulsePlus vs. Alternatives
• Content: Feature comparison table
  • PulsePlus vs. [Competitor 1] vs. [Competitor 2]
  • Key differentiators highlighted
• Visual: Checkmark table
• Takeaway: More features, better privacy, lower cost

Slide 45: FAQ

• Title: Common Questions
• Content: 5 most common objections with answers
  • "How long does implementation take?" → [Answer]
  • "What integrations do you support?" → [Answer]
  • "What about data privacy?" → [Answer]
  • "What's the ROI timeline?" → [Answer]
  • "Can we start with a pilot?" → [Answer]

Slide 46: Next Steps

• Title: Let's Get Started
• Content:
  • ☐ Review proposal (by [DATE])
  • ☐ Schedule technical deep dive
  • ☐ Executive alignment meeting
  • ☐ Kickoff call (target: [DATE])
  • ☐ Go-live (target: [DATE])
• Visual: Checklist with dates
• CTA: "What's the best next step for you?"

Slide 47: Thank You

• Title: Thank You
• Content:
  • "Let's transform [COMPANY NAME]'s culture together"
  • Contact information
  • Calendar link for follow-up
• Visual: PulsePlus logo, team photo
• Quote: "Gamify Your Culture, Fuel Optimism"

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Appendix Slides (15+ optional slides)

Technical Slides

• Platform architecture diagram
• Integration specifications
• API documentation overview
• Data flow diagrams
• Security whitepaper summary

Feature Details

• Deep dive on each of 9 features (extra detail)
• Use case examples
• Configuration options

Industry Solutions

• Additional industry verticals
• More case studies
• Industry benchmarks

Pricing & Legal

• Detailed pricing calculator
• Contract terms overview
• SLA specifications
• Data Processing Agreement summary

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Presentation Best Practices

Customization Guidelines

• Always customize: Slides 4, 5, 19-23, 34, 38, 46
• Persona-specific: Pick 3-4 features most relevant to their role
• Time-limited: 30-min deck = 15-20 slides | 60-min deck = 30-35 slides

Visual Guidelines

• Brand Colors: Purple (primary), Gold (accent), Blue (secondary)
• Fonts: Oswald (headings), Roboto Condensed (body)
• Images: High-quality screenshots, avoid stock photos
• Animations: Subtle, professional (avoid distracting transitions)

Delivery Tips

• Pause for questions after each section
• Use live demo instead of feature slides when possible
• Tailor case studies to their industry
• Always end with clear next steps

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Document Owner: Sales Enablement & Marketing Review Cadence: Quarterly (update with new features, case studies, stats)