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Industry Solutions ​

PulsePlus works across all industries, but we have deep expertise and proven results in these 7 key verticals. Each industry has tailored materials including one-pagers and demo scripts.

🔄 Organizational Change Management (OCM) ​

Target Buyers: Change Management Directors, VP HR, Transformation Leaders

Key Pain Point: 70% of change initiatives fail due to employee resistance

PulsePlus Solution: Gamify change adoption with quests, achievements, and progress tracking

Proven Results:

  • 226% increase in course completions (IBM)
  • 40-60% faster change adoption
  • 47% higher engagement during transformation (Deloitte)

Materials: ​

Sample Customers: IBM (change management), Microsoft (digital transformation)

🎯 Enterprise Recruiting ​

Target Buyers: VP Talent Acquisition, Recruiting Directors, CHRO

Key Pain Point: 89% of recruiter burnout, 45% turnover, inconsistent candidate experience

PulsePlus Solution: Gamify recruiting metrics (reqs filled, time-to-fill, candidate satisfaction)

Proven Results:

  • 40% reduction in recruiter turnover
  • 30% faster time-to-fill
  • 35% improvement in candidate experience scores

Materials: ​

  • 📄 One-Pager - Leave-behind for recruiting leaders
  • 🎬 Demo Script - 30-minute recruiting-focused demo

Sample Use Cases: Gamify reqs filled, source quality, candidate feedback, interview completion

💻 IT Service Desk ​

Target Buyers: IT Director, Service Desk Manager, CIO

Key Pain Point: High ticket volume, agent burnout, 35% turnover, slow resolution times

PulsePlus Solution: Gamify ticket resolution, SLA compliance, knowledge sharing

Proven Results:

  • 35% faster mean time to resolution (MTTR)
  • 50% reduction in turnover
  • 67% increase in knowledge base usage
  • 94% SLA compliance (up from 82%)

Materials: ​

Integrations: ServiceNow, Jira Service Management, Zendesk

Sample Use Cases: Ticket resolution XP, SLA bonuses, knowledge article creation, first-response achievements

👨‍💻 Agile Development Teams ​

Target Buyers: VP Engineering, Engineering Managers, CTO

Key Pain Point: Missed sprints, low velocity, knowledge silos, 90-day onboarding time

PulsePlus Solution: Gamify sprint velocity, code quality, peer reviews, learning

Proven Results:

  • 28% increase in sprint velocity
  • 90-day → 30-day onboarding time
  • 94% code review rate (up from 60%)
  • Elite DORA metrics (deployment frequency, lead time)

Materials: ​

  • 📄 One-Pager - Leave-behind for engineering leaders
  • 🎬 Demo Script - 30-minute agile development demo

Integrations: Jira, GitHub, GitLab, Azure DevOps

Sample Use Cases: Story point completion, PR reviews, bug fixes, pair programming, learning quests

📈 Sales Organizations ​

Target Buyers: VP Sales, Sales Directors, CRO

Key Pain Point: 68% quota attainment, 6-month ramp time, 40% rep turnover, low activity

PulsePlus Solution: Gamify pipeline generation, quota attainment, activity metrics

Proven Results:

  • 21% increase in quota attainment (68% → 89%)
  • 50% faster ramp (6 months → 90 days)
  • 50% reduction in turnover (40% → 18%)
  • 2x increase in daily activity (calls, emails, meetings)

Materials: ​

Integrations: Salesforce, HubSpot, Outreach, Salesloft

Sample Use Cases: Call/meeting activity, pipeline generation, deal progression, quota celebrations

🎓 Learning & Development ​

Target Buyers: VP Learning & Development, Chief Learning Officer, Training Directors, Talent Development

Key Pain Point: Low training completion rates (average 30-40%), poor knowledge retention, long time-to-competency

PulsePlus Solution: Gamify the entire training lifecycle with learning path quests, micro-learning modules, and knowledge mastery achievements

Proven Results:

  • 226% increase in course completions (IBM)
  • 694% increase in exam pass rates (IBM)
  • 47% of users return to gamified training regularly (Deloitte)
  • 30-40% faster time-to-competency for new skills

Materials: ​

Integrations: Cornerstone, Workday Learning, Docebo, TalentLMS, SAP SuccessFactors

Sample Use Cases: Compliance training (cybersecurity, harassment prevention), sales certifications, leadership development, technical onboarding, skill development paths

🛡️ Governance, Risk & Compliance (GRC) ​

Target Buyers: CISO, Chief Risk Officer, Chief Compliance Officer, Audit Directors, Compliance Managers

Key Pain Point: Compliance fatigue, late attestations, reactive risk management, invisible compliance work

PulsePlus Solution: Gamify attestations, risk identification, audit preparation, and knowledge sharing to transform compliance from burden to competitive advantage

Proven Results:

  • 226% increase in training completion (IBM)
  • 90% higher productivity in compliance activities (Microsoft)
  • 89% workplace happiness improvement
  • 83% proactive risk identification (early detection vs. reactive)

Materials: ​

Integrations: ServiceNow GRC, RSA Archer, LogicGate, MetricStream, AuditBoard

Sample Use Cases: Policy attestations, risk assessments, control testing, audit preparation, compliance training, access reviews, vulnerability remediation

How to Use Industry Materials ​

1. Prospecting ​

Use the one-pagers as LinkedIn connection messages or email attachments:

"I saw you're leading recruiting at [COMPANY]. We help recruiting teams reduce turnover by 40% and speed up time-to-fill by 30%. Attached is a one-pager on how we work with recruiting orgs. Worth 15 minutes to discuss?"

2. Discovery Calls ​

Reference industry pain points from the one-pagers:

"Most IT directors we work with are struggling with agent burnout and slow ticket resolution. Is that true for you?"

3. Demos ​

Use the industry demo scripts instead of the generic master demo:

  • OCM demo for change management buyers
  • Recruiting demo for talent acquisition leaders
  • IT demo for service desk managers
  • Agile demo for engineering leaders
  • Sales demo for sales leadership

4. Proposals ​

Include industry-specific ROI from the one-pagers:

"Based on our work with similar IT service desks, you can expect 35% faster resolution and 50% lower turnover, translating to $350K annual value."

Quick Industry Selector ​

If your prospect is struggling with...

  • Change resistance / low training adoption → OCM
  • Recruiter burnout / high time-to-fill → Recruiting
  • IT ticket backlog / agent turnover → IT Service Desk
  • Missed sprints / slow onboarding → Agile Development
  • Low quota attainment / rep ramp time → Sales Organizations
  • Low training completion / poor knowledge retention → Learning & Development
  • Compliance fatigue / late attestations / reactive risk management → GRC

If they don't fit a specific industry: Use the Master Demo Script and Core Messaging for horizontal positioning.

Industry Battlecard Quick Reference ​

IndustryTop CompetitorOur Advantage
OCMProsci (training/consulting)Software platform vs. consulting
RecruitingGreenhouse ATSEngagement layer on top of ATS
IT Service DeskCentricalPrivacy-first, comprehensive platform
Agile DevelopmentJira aloneMotivation layer on top of Jira
SalesSalesforce dashboardsGamification drives behavior, not just tracks it
L&DLMS platforms alone (Cornerstone, Workday)Engagement layer that drives completion
GRCCompliance platforms alone (Archer, LogicGate)Transforms compliance from burden to advantage

Full competitive details: Competitive Intelligence

Cross-Sell Opportunities ​

Land with one use case, expand to others:

  • Land: IT Service Desk → Expand: Agile Development, HR
  • Land: Sales → Expand: Customer Success, Marketing
  • Land: OCM → Expand: Learning & Development, Compliance
  • Land: Recruiting → Expand: Onboarding, Employee Engagement
  • Land: Agile Development → Expand: IT, Product Management

See Expansion Playbook for land-and-expand strategies.

Ready to demo? Pick your industry and jump to the demo script above.

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