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Agile Development Demo Script (30 Minutes) ​

Version: 1.0 | Last Updated: Nov 2025

Pre-Demo Preparation ​

Required Setup ​

  • [ ] Demo environment configured with Agile/DevOps data
  • [ ] Sample Jira/GitHub issues loaded (stories, bugs, PRs)
  • [ ] Sprint data populated (current and past sprints)
  • [ ] Leaderboards showing velocity and code quality metrics
  • [ ] Jira/GitHub integration screenshots ready
  • [ ] Team collaboration features demonstrated
  • [ ] Code review and deployment achievements visible

Discovery Context Needed ​

  • Team size and structure (squads, pods, tribes)
  • Current tools (Jira, GitHub, GitLab, Azure DevOps, etc.)
  • Agile methodology (Scrum, Kanban, SAFe, etc.)
  • Key metrics they track (velocity, cycle time, deployment frequency, DORA metrics)
  • Pain points (missed sprints, low velocity, knowledge silos, onboarding time)
  • Team culture (remote, hybrid, in-office)

Demo Overview ​

Duration: 30 minutes Goal: Show how gamification accelerates development velocity, code quality, and team collaboration

Flow:

  1. Introduction (2 min) - Set context
  2. Developer Experience (8 min) - Day in the life
  3. Sprint Gamification (5 min) - Team objectives and velocity
  4. Code Quality & Collaboration (7 min) - Peer recognition, reviews
  5. Engineering Manager View (5 min) - Team health and performance
  6. Integration & Automation (3 min) - Jira/GitHub workflow

Script ​

1. Introduction (2 Minutes) ​

Opening: "Thanks for your time, [NAME]. I know leading an engineering team is tough—balancing velocity with quality, keeping senior devs engaged, onboarding juniors fast. Today I'll show you how [SIMILAR COMPANY] increased sprint velocity by 28% and reduced onboarding time from 90 days to 30 days using gamification.

We'll walk through what your developers see daily, how sprints become team challenges, and how this integrates with Jira and GitHub. Sound good?"

Set Expectations: "This is a working demo—actual platform, not slides. Feel free to interrupt with questions."

2. Developer Experience (8 Minutes) ​

A. Developer Dashboard (2 min) ​

What You Show: Login as "Alex Rivera" (Senior Full-Stack Developer)

Dashboard Elements:

  • XP Progress Bar: 18,452 XP / 20,000 XP to Level 32
  • Today's Activity: 3 PRs merged, 2 code reviews, 1 bug fixed → 287 XP earned
  • Active Quests:
    • "Sprint 47: Complete 15 Story Points" (12/15 SP)
    • "Code Reviewer: Review 10 PRs This Week" (7/10)
    • "Bug Squasher: Fix 5 Critical Bugs" (3/5)
  • Recent Achievement: "Merge Master" (100 PRs merged)
  • Leaderboard Position: #4 this sprint (Team Phoenix)

What You Say: "This is Alex's dashboard. He's a senior dev, Level 32, close to leveling up. Today he merged 3 PRs, reviewed 2 others, and fixed a bug—earned 287 XP.

He's tracking 3 active quests: hitting his 15 story point sprint commitment, reviewing 10 PRs this week, and fixing critical bugs. Notice he's 3 story points away from his sprint goal—that's motivation to close out those last tickets.

He also just unlocked 'Merge Master'—that's 100 PRs merged. That expertise is now visible and celebrated."

Pause for Questions.

B. Jira Integration: Story Completion (3 min) ​

What You Show: Navigate to "Active Stories" → Select Jira Ticket → Complete

Workflow:

  1. Click "My Work" → Shows 4 active Jira stories
  2. Open story: "PROJ-472: Add OAuth2 Authentication"
  3. Story details: 5 story points, assigned to Alex
  4. Click "Move to Done" (Jira workflow)
  5. +250 XP awarded (5 SP × 50 XP per point)
  6. Quest updated: "Sprint 47: Complete 15 SP" → 12/15 (was 7/15)
  7. Achievement unlocked: "Security Champion" (completed 20 security-related stories)

What You Say: "Alex is working on a 5-story-point task: adding OAuth2 authentication. When he moves it to 'Done' in Jira, PulsePlus automatically awards 250 XP—50 XP per story point.

His sprint quest updates immediately: he's now at 12 out of 15 story points. Three more to go.

He also unlocked 'Security Champion' because he's completed 20 security-related stories. That shows he's building expertise in security—valuable for the team."

Pause for Questions.

C. GitHub Integration: Code Reviews (3 min) ​

What You Show: Navigate to "Code Reviews" → Review PR → Award XP

Workflow:

  1. Click "Pending Reviews" → 3 PRs awaiting review
  2. Open PR: "Feature: Add Dark Mode Toggle"
  3. Alex reviews code, leaves comments, approves
  4. PR merged → +50 XP (code review contribution)
  5. Original author (Junior Dev "Maya") gets +100 XP (PR merged)
  6. Both get +25 XP bonus (collaboration bonus)
  7. Quest progress: "Code Reviewer: Review 10 PRs" → 8/10

What You Say: "Code reviews are critical but often overlooked. Here, Alex reviews a PR from Maya, a junior dev. When he approves and it merges, he gets 50 XP for the review. Maya gets 100 XP for her merged PR. Both get a collaboration bonus.

This incentivizes code reviews—which improves quality and knowledge sharing. Alex's quest updates: he's reviewed 8 out of 10 PRs this week. Two more to hit his goal.

And notice Maya, a junior dev, is getting real-time recognition for her contributions. That builds confidence and engagement early."

Pause for Questions.

3. Sprint Gamification (5 Minutes) ​

A. Sprint as a Team Challenge (3 min) ​

What You Show: Navigate to "Sprints" → "Sprint 47" (Current Sprint)

Sprint Details:

  • Sprint Goal: "Complete User Profile Redesign + 3 Critical Bugs"
  • Duration: Nov 1-14 (2 weeks)
  • Team Commitment: 75 story points
  • Current Progress: 58/75 SP (77% complete, 4 days left)
  • Team XP Earned: 12,450 XP (on pace for "Velocity Heroes" achievement)
  • Top Contributors:
    • Marcus: 18 SP completed
    • Alex: 12 SP completed
    • Maya: 8 SP completed
  • Burndown Chart: Trending on target

What You Say: "Every sprint becomes a team challenge. Sprint 47's goal is to complete the user profile redesign and fix 3 critical bugs. The team committed to 75 story points.

Right now they're at 58 out of 75—77% done with 4 days left. They're on track.

Notice the team XP: they've earned 12,450 XP collectively. If they hit 75 SP, they unlock 'Velocity Heroes'—a team achievement and bonus XP. That creates collective motivation to support each other."

B. Sprint Retrospective & Achievements (2 min) ​

What You Show: Navigate to "Past Sprints" → "Sprint 46" (Previous Sprint)

Sprint 46 Results:

  • Commitment: 70 SP
  • Completed: 73 SP (104% velocity)
  • Team Achievement Unlocked: "Velocity Heroes" (exceeded sprint commitment)
  • Individual Highlights:
    • Marcus: "MVP" (most story points)
    • Jessica: "Bug Buster" (fixed 8 bugs)
    • Alex: "Code Quality Champion" (highest PR approval rate)

What You Say: "Last sprint, the team over-delivered: 73 out of 70 story points—104% velocity. They unlocked 'Velocity Heroes' as a team.

But we also recognize individual contributions: Marcus was MVP, Jessica crushed bugs, Alex had the highest code quality. This makes sprint retros more engaging—you're celebrating wins with data, not just vibes."

Pause for Questions.

4. Code Quality & Collaboration (7 Minutes) ​

A. Code Review Metrics (3 min) ​

What You Show: Navigate to "Analytics" → "Code Quality"

Dashboard Displays:

  • Code Review Rate: 94% (all PRs reviewed before merge)
  • Avg Review Time: 4.2 hours (down from 12 hours last quarter)
  • Review Thoroughness: 8.7/10 (based on comments, time spent)
  • Top Reviewers:
    • Alex: 47 reviews this month
    • Marcus: 38 reviews
    • Jessica: 31 reviews

Chart: Correlation Between Reviews and Bug Rate

  • PRs with 2+ reviews: 0.4 bugs per 1000 lines
  • PRs with 1 review: 1.2 bugs per 1000 lines
  • PRs with 0 reviews: 3.8 bugs per 1000 lines

What You Say: "Code reviews aren't optional here—94% review rate. But the key metric is speed: average review time dropped from 12 hours to 4.2 hours because we gamify reviews.

And look at the correlation: PRs with 2+ reviews have 90% fewer bugs than unreviewed PRs. Quality goes up when reviews are incentivized."

B. Knowledge Sharing & Mentorship (2 min) ​

What You Show: Navigate to "Team Collaboration" → "Mentorship"

Mentorship Achievements:

  • Alex: "Mentor Master" (helped 5 junior devs this quarter)
  • Maya (Junior Dev): "Fast Learner" (completed onboarding in 28 days)

Pair Programming Quest:

  • "Pair Up: 5 Pair Programming Sessions This Month" → 3/5

What You Say: "We also gamify mentorship. Alex earned 'Mentor Master' for helping 5 junior devs. Maya, a junior, completed onboarding in 28 days—our average is 90 days. Gamification accelerated her ramp-up.

We even have quests for pair programming—encouraging knowledge transfer and collaboration. It's not just about individual output; it's about lifting the whole team."

C. Learning & Skill Development (2 min) ​

What You Show: Navigate to "Learning Quests" → "Micro-Learning Library"

Learning Quests:

  • "Master React Hooks" (10 micro-lessons, 8/10 complete)
  • "Security Best Practices" (5 lessons, completed)
  • "Advanced Git Workflows" (in progress)

Achievements:

  • "Certified in React" (completed all React quests)
  • "Security Ninja" (completed all security training)

What You Say: "We embed learning into the workflow. Devs can take micro-learning quests: 5-10 minute lessons on React, security, Git, etc.

When they complete a learning path, they get certified and earn achievements. This keeps skills current without pulling devs out of work for week-long training sessions."

Pause for Questions.

5. Engineering Manager View (5 Minutes) ​

A. Team Health Dashboard (3 min) ​

What You Show: Login as "Sarah Kim" (Engineering Manager)

Dashboard Displays:

  • Team Velocity: 73 SP last sprint (up from 68 SP previous sprint)
  • Cycle Time: 3.8 days (story start → deploy)
  • Deployment Frequency: 12 deploys this week
  • Code Review Rate: 94%
  • Team Engagement: 82% DAU (daily active users in PulsePlus)
  • Top Performers: Marcus (18 SP), Alex (12 SP), Jessica (10 SP)
  • At-Risk Devs: 1 developer with engagement score below 6/10

DORA Metrics:

  • Deployment Frequency: Elite (multiple/day)
  • Lead Time for Changes: High (< 1 week)
  • Mean Time to Restore: High (< 1 hour)
  • Change Failure Rate: Elite (< 5%)

What You Say: "This is Sarah's manager view. She sees team velocity (73 SP last sprint, trending up), cycle time (3.8 days from start to deploy), and deployment frequency (12 times this week).

Most importantly, she sees engagement: 82% of her team is active daily. But she also sees one at-risk dev with low engagement—that's an early warning for burnout or disengagement. She can intervene before it becomes a problem.

And look at DORA metrics—all high or elite. That's world-class engineering performance, driven by gamification aligning individual incentives with team goals."

B. Individual Developer Insights (2 min) ​

What You Show: Click on "Maya Chen" (Junior Developer)

Developer Profile:

  • Level: 12 (4,287 XP)
  • Tenure: 2 months
  • Story Points (30 days): 18 SP (good for junior dev)
  • Code Reviews Given: 8 (learning to review)
  • Bugs Fixed: 5
  • Learning Quests Completed: 4 (React, Git, Security, Testing)
  • Engagement Score: 7.8/10
  • Strengths: Frontend (React), Testing
  • Development Areas: Backend (only 2 backend stories completed)

What You Say: "Sarah clicks on Maya, a junior dev who joined 2 months ago. She's Level 12, completed 18 story points last month—solid for a junior.

But notice the insights: Maya is strong in frontend and testing but weak in backend. Sarah can assign her a backend quest to round out her skills. That's personalized development, data-driven."

Pause for Questions.

6. Integration & Automation (3 Minutes) ​

A. Jira + GitHub Integration (2 min) ​

What You Show: Navigate to "Integrations" → "Jira" and "GitHub"

Jira Integration:

  • Connected: Jira Cloud (Project: PROJ)
  • Sync: Real-time webhooks
  • Rules:
    • Story moved to "Done" → Award XP based on story points
    • Bug fixed → Award XP based on priority
    • Sprint completed → Team achievement check

GitHub Integration:

  • Connected: github.com/company-name
  • Sync: Real-time webhooks
  • Rules:
    • PR merged → Award XP to author
    • PR reviewed → Award XP to reviewer
    • Commit to main branch → Award XP
    • Deployment successful → Bonus XP

What You Say: "This integrates with your existing tools—Jira and GitHub. When a dev moves a story to 'Done' in Jira, PulsePlus awards XP automatically.

Same with GitHub: merge a PR, get XP. Review a PR, get XP. Deploy to production, bonus XP.

Developers don't change their workflow. They work in Jira and GitHub like always. Gamification happens seamlessly in the background."

B. Custom Rules for DevOps (1 min) ​

What You Show: Navigate to "Rules Engine" → Show Sample Rule

Sample Rule:

IF pr.merged == true AND pr.tests_passed == true AND pr.reviewed_by >= 2
THEN award author 150 XP + "Quality Code" achievement

Another Rule:

IF deployment.success == true AND deployment.downtime == 0
THEN award team 500 XP + "Zero Downtime Heroes"

What You Say: "The Rules Engine lets you customize everything. Want to reward PRs that pass tests and have 2+ reviews? Create a rule.

Want to celebrate zero-downtime deployments? Create a rule.

This adapts to your team's values and goals. We provide templates for common scenarios, or you build custom logic."

Pause for Questions.

Demo Wrap-Up ​

Summary: "So to recap, you saw:

  1. Developer experience: XP for stories, PRs, reviews, learning
  2. Sprints as team challenges: collective goals, velocity tracking
  3. Code quality gamification: reviews, mentorship, pair programming
  4. Manager insights: team health, DORA metrics, individual development
  5. Seamless integration: Jira, GitHub, zero workflow disruption

What questions do you have?"

Pause for Questions.

Next Steps: "Based on what you've seen, does it make sense to run a 60-day pilot with one of your squads? We'd integrate with Jira and GitHub, configure rules for your workflow, and measure impact on velocity and engagement. If it works, you expand to other teams. Sound good?"

Close: "I'll send over a pilot proposal this week. Let's schedule a follow-up to review. Does [DATE/TIME] work?"

Post-Demo Follow-Up ​

Send Within 24 Hours ​

Email Template:

Subject: PulsePlus Demo Follow-Up - Agile Development

Hi [NAME],

Thanks for the time today. It was great walking through how gamification can accelerate your development team's velocity and collaboration.

**Quick Recap:**
- Developer experience: XP for stories, PRs, code reviews, learning
- Sprint gamification: Team challenges and velocity tracking
- Code quality: Incentivized reviews, mentorship, pair programming
- Manager insights: Team health, DORA metrics, individual growth
- Jira/GitHub integration: Seamless, automated workflow

**Proven Results:**
- 28% increase in sprint velocity
- 90-day → 30-day onboarding time
- 94% code review rate (up from 60%)

**Next Steps:**
I'll send a 60-day pilot proposal by [DATE]. This would cover:
- [X] developers (one squad)
- Jira + GitHub integration
- Custom rules for your workflow
- Success metrics: velocity, cycle time, engagement

**Resources:**
- Agile Development One-Pager (attached)
- ROI Calculator (attached)
- Case Study: [SIMILAR COMPANY] (attached)

Let's connect on [DATE] to review and answer questions.

Best,
[YOUR NAME]

Attach: ​

  • Agile Development One-Pager
  • ROI Calculator
  • Case Study (if available)
  • Pilot Proposal Template

Objection Handling (Agile-Specific) ​

"Developers won't care about points and badges" ​

Response: "Fair concern, but developers already care about metrics: commits, PRs merged, code quality. We're just making those visible and rewarding. Plus, 82% of engineering teams using PulsePlus show high engagement. It's not about 'playing games'—it's about recognition for contributions that often go unnoticed, like code reviews and mentorship."

"This will distract from actual coding" ​

Response: "Actually, it focuses attention. Devs get 2-second XP feedback when they complete a task—that's it. The rest (leaderboards, achievements) updates passively. Compare that to the hours lost to disengagement, unclear priorities, or waiting for slow code reviews. Gamification aligns incentives with productive work."

"We already track velocity in Jira" ​

Response: "You're right—Jira tracks velocity. But does it motivate your team? Does it recognize individual contributions? Does it make code reviews rewarding? PulsePlus adds the engagement layer on top of Jira, turning metrics into motivation."

"What about senior devs who don't need motivation?" ​

Response: "Senior devs love it because we recognize expertise: mentorship achievements, high-quality code, architectural contributions. It's not just about output—it's about leadership and impact. Plus, seniors often compete on leaderboards with other seniors across teams. Healthy competition drives performance at all levels."

Demo Customization Tips ​

For Scrum Teams ​

  • Focus on sprint challenges and velocity
  • Show sprint retrospective achievements
  • Emphasize burndown tracking

For Kanban Teams ​

  • Focus on cycle time and flow efficiency
  • Show WIP limit adherence
  • De-emphasize sprints, focus on continuous delivery

For Remote Teams ​

  • Emphasize async collaboration (code reviews, comments)
  • Show team chat and social features
  • Highlight transparency and visibility

For Large Engineering Orgs (100+ devs) ​

  • Focus on cross-team competition (squad vs. squad)
  • Show manager dashboards and trends
  • Emphasize knowledge sharing across teams

Demo Assets Checklist ​

Required Screenshots:

  • [ ] Developer dashboard (XP, quests, achievements)
  • [ ] Jira story completion flow
  • [ ] GitHub PR review flow
  • [ ] Sprint challenge view
  • [ ] Manager analytics dashboard
  • [ ] Jira + GitHub integration setup
  • [ ] DORA metrics view

Optional Videos:

  • [ ] Developer testimonial (if available)
  • [ ] Time-lapse of sprint progress
  • [ ] Code review workflow demo

Demo Script Owner: Sales Enablement Review Cadence: Quarterly (update with new features and customer results)

PulsePlus Sales Enablement Library

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