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Recruiting-Focused Demo Script (30 minutes)

Target Audience: TA Directors, Recruiting Managers, VP HR Duration: 30 minutes Objective: Show how PulsePlus increases recruiter productivity and quota attainment


Pre-Demo Setup

Demo Environment:

  • Company: [CUSTOMER NAME] Recruiting Team
  • Recruiters: 25 active users
  • Positions: 150 open reqs
  • Sample data: calls, interviews, placements from past 30 days

Open Tabs:

  • Recruiter dashboard (individual view)
  • Team leaderboard
  • Pipeline activity objectives
  • Achievements gallery (recruiting-specific)
  • Manager analytics dashboard
  • ATS integration demo (Greenhouse/Lever)

Opening (2 min)

Recap Discovery: "Last time we spoke, you mentioned:

  • Only [XX]% of recruiters hit monthly targets
  • No visibility into daily activity (calls, interviews)
  • New recruiters take [X] months to ramp
  • Is that still the challenge?"

Agenda: "I'll show you how PulsePlus solves this in 30 minutes:

  1. Pipeline activity tracking (not just placements)
  2. Real-time leaderboards that drive competition
  3. Recruiting achievements that motivate
  4. Manager dashboard with predictive analytics
  5. ATS integration (auto-import from Greenhouse/Lever)
  6. Implementation for your team"

Part 1: Pipeline Activity Dashboard (6 min)

Show Recruiter View:

"This is what a recruiter sees when they log in..."

Daily Objectives:

  • ☑️ Make 25 calls (27/25 complete) → +250 XP
  • ☑️ Schedule 5 interviews (6/5 complete) → +150 XP
  • 🔄 Submit 3 candidates (2/3 in progress) → 0 XP (not yet complete)
  • ⬜ Make 1 placement (0/1 pending)

Weekly Objectives:

  • Screen 15 candidates (12/15) → 80% complete
  • Achieve 90% interview show rate (92% current) → +300 XP
  • Generate 3 qualified referrals (1/3) → 33% complete

Monthly Objectives:

  • Make 5 placements (3/5) → 60% to quota
  • Hit $250k in fees (targets agency recruiting)
  • Maintain 85%+ offer acceptance rate

Key Points:

  • "Every productive activity earns XP—not just closed placements"
  • "Recruiters see real-time progress toward quota"
  • "Objectives create daily momentum vs. end-of-month panic"

Show XP & Level:

  • Current Level: 18 (Senior Recruiter)
  • XP Progress: 8,450 / 10,000 to Level 19
  • "1,550 XP away from next level—motivation to keep pushing"

Tie to Pain Point: "This solves the 'invisible activity' problem. Instead of guessing if recruiters are active, you see exactly what they're doing daily."


Part 2: Leaderboards (5 min)

Show Team Leaderboard:

Daily Leaderboard:

  1. Sarah Chen - 1,250 XP (27 calls, 6 interviews scheduled)
  2. Mike Rodriguez - 1,100 XP (23 calls, 5 interviews, 1 placement!)
  3. Jessica Park - 980 XP (25 calls, 4 interviews) ...
  4. Tom Wilson - 420 XP (12 calls, 1 interview)

Key Features:

  • "Updates in real-time as activities happen"
  • "Daily reset gives everyone a fresh shot at #1"
  • "Sarah knows exactly how many calls she needs to stay on top"

Weekly Leaderboard:

  • "Weekly rankings by total XP earned"
  • "Top 3 get recognition from management + bonus"

Monthly Leaderboard:

  • "Tracks toward quota attainment"
  • "Top 5 recruiters win monthly reward (gift card, team lunch, etc.)"

Team vs. Team:

  • Show regional leaderboard: "West Coast vs. East Coast"
  • Corporate Recruiting vs. Agency Recruiting
  • "Creates friendly rivalry that drives performance"

Activity Feed:

  • "🎉 Mike just made a placement! +500 XP"
  • "🏆 Sarah just reached Level 20!"
  • "🔥 Jessica hit her daily call goal for the 10th day in a row!"

Key Message: "Leaderboards create healthy competition and urgency. Recruiters see where they stand and what it takes to climb."


Part 3: Recruiting Achievements (5 min)

Show Achievement Gallery:

Common Achievements:

  • ✅ "First Placement" - Made first successful hire
  • ✅ "Call Machine" - Made 100 calls in a week
  • ✅ "Interview Scheduler" - Booked 20 interviews in a month

Rare Achievements:

  • ✅ "Target Achieved" - Hit monthly quota
  • 🔒 "Perfect Week" - Hit all daily objectives 5 days straight
  • 🔒 "Referral Champion" - Generated 10 qualified referrals

Epic Achievements:

  • 🔒 "Retention Master" - 95%+ offer acceptance rate for 3 months
  • 🔒 "Fast Hire Specialist" - Average time-to-fill under 30 days
  • 🔒 "Quality Champion" - 90%+ candidate pass-through rate

Legendary Achievements:

  • 🔒 "Recruiter of the Year" - #1 on annual leaderboard
  • 🔒 "Team Builder" - Helped 5 junior recruiters make first placement

Unlock Achievement (Live):

  • Show recruiter hitting "Target Achieved" (quota met)
  • Celebration animation, confetti
  • Badge appears on profile
  • Activity feed announcement
  • "Public recognition matters—everyone sees the win"

Create Custom Achievement: "You define what matters. If you want to reward quality over volume:

  • 'Quality over Quantity' - 5 placements with 100% offer acceptance
  • 'Diversity Champion' - 50% diverse candidate pipeline
  • Your metrics, your achievements"

Part 4: Manager Analytics Dashboard (5 min)

Switch to Manager View:

"Now let's see what recruiting managers see..."

Team Performance Overview:

  • 25 recruiters
  • 65% on track to hit quota (vs. 58% last month)
  • 150 active requisitions
  • Average time-to-fill: 42 days

Individual Recruiter Insights:

Top Performers:

  • Sarah Chen: 140% to quota, high engagement (9/10)
  • Mike Rodriguez: 125% to quota, high activity
  • "Amplify their techniques—what are they doing differently?"

At-Risk Recruiters:

  • Tom Wilson: 40% to quota, low engagement (3/10), dropping activity
  • "Early warning system—intervene before month-end disaster"

Activity Trends:

  • Graph showing calls made per week (trending up)
  • Interview schedule rate improving
  • Placement velocity increasing
  • "Leading indicators predict quota attainment"

Engagement Score:

  • Overall team: 7.2/10 (good)
  • Individual breakdown shows who's disengaged
  • "Engagement predicts performance—low engagement = likely to miss quota"

Intervention Alerts:

  • "Tom Wilson hasn't logged in for 3 days"
  • "5 recruiters haven't made calls this week"
  • "Jessica Park's interview show-rate dropped to 60% (investigate why)"

Export Reports: "Download weekly performance reports for executive team—all metrics in one dashboard"

Key Message: "Instead of waiting until month-end to see who missed quota, you have predictive analytics that show who's at risk NOW."


Part 5: ATS Integration (4 min)

Show Rules Engine:

"The magic is we automate all of this by integrating with your ATS..."

Supported Integrations:

  • Greenhouse
  • Lever
  • Workday Recruiting
  • SmartRecruiters
  • Jobvite
  • CSV import for any ATS

Demo CSV Import:

  • Upload sample recruiting activity data
  • Show fields: recruiter_email, activity_type, candidate_id, position_id, date
  • Map fields to objectives

Show Rules: Rule 1: "IF activity_type = 'call_made' THEN award 10 XP" Rule 2: "IF activity_type = 'interview_scheduled' THEN award 30 XP" Rule 3: "IF activity_type = 'placement' AND deal_value > $50k THEN award 500 XP AND unlock 'Big Deal' achievement"

Process Data:

  • Click "Process Import"
  • Watch XP awards happen automatically
  • See leaderboard update in real-time
  • "No manual data entry—fully automated"

API Integration: "For real-time sync, we connect via API:

  • Greenhouse pushes placement data hourly
  • XP and achievements award automatically
  • Recruiters see recognition within minutes of activity"

Part 6: Implementation (3 min)

For [CUSTOMER] Recruiting Team:

"Here's how we'd set this up for your [XX] recruiters..."

Week 1-2: Configuration

  • Define objectives (calls, interviews, placements, specific to your metrics)
  • Design achievements (what behaviors do you want to reward?)
  • Configure ATS integration (Greenhouse/Lever API or CSV)
  • Set up rules engine

Week 3-4: Pilot

  • Launch with 5-10 recruiters (mix of top and middle performers)
  • Monitor engagement and activity
  • Gather feedback and refine

Week 5-6: Rollout

  • Expand to all recruiters
  • Launch team leaderboards and competitions
  • Weekly manager reviews

Timeline: Live in 4-6 weeks

Investment:

  • Subscription: $[XX]/recruiter/month
  • Implementation: $[X],000 (one-time)
  • ROI: If we increase quota attainment from [XX]% to [XX]%, that's $[XXX]k in additional revenue"

Closing (2 min)

Recap: "So PulsePlus gives you: ✅ Visibility into daily recruiter activity ✅ Leaderboards that create healthy competition ✅ Achievements that motivate beyond compensation ✅ Manager analytics with predictive insights ✅ Automated integration with your ATS"

Next Steps:

Option 1: POC with 10 Recruiters "60-day pilot with one team. Measure quota attainment improvement, activity increase, engagement."

Option 2: Custom ROI Model "I'll build ROI projection based on your recruiter count, current quota attainment, and average placement value."

Option 3: ATS Integration Deep Dive "Technical session with your Greenhouse/Lever admin to map data flows and integration."

"What makes sense for you?"


Key Stats for Recruiting

  • 90% productivity increase (Microsoft research)
  • 20-30% quota attainment improvement (gamification studies)
  • 40% faster new recruiter ramp time
  • 25-35% reduction in recruiter turnover

Objections:

"Recruiters are motivated by money, not games" → "True, but 89% report higher happiness with gamification. It's not instead of comp—it's in addition. Recognition matters."

"We tried gamification before and it didn't work" → "What was the issue? Most failures are from poor implementation—either no integration (manual data entry) or no manager buy-in. We solve both."


Demo Owner: Sales Team Review Cadence: Monthly

PulsePlus Sales Enablement Library